In the 1970s Sidi began specialising in cycling footwear, having previously made ski and alpine boots. Dino Signori, founder of Sidi, (the Sidi name comes from his initials) has combined a passion for cycling with more than 60 years of experience manufacturing innovative sporting footwear.
Sidi road cycling shoes have been seen on the feet of champions at every level of the sport and the brand's palmarès includes 15 Tour victories. They are the shoe of choice for multi-Tour winner Chris Froome, double Grand Tour victor Egan Bernal, Giro winner and 2020 Men's Road Race Olympic Champion Richard Carapaz, Vuelta a España winner Simon Yates and Paris Roubaix victors Sonny Colbrelli and Dylan Van Baarle. There are no cycling shoes that come close to the performance, comfort, longevity and prestige of a pair of Sidis.