For over half a century, 3T's products have been at the forefront of cycling technology and the front of the peloton with victories at the sport's biggest races including world championships, the Tour de France and the Giro d'Italia.
Today, 3T has reaffirmed its connection to the sport with highly innovative frame designs that empower riders to explore cycling in new ways. Meanwhile, the Torino-born brand's leading position in the area of cockpits and seatposts means the famous 3T logo remains the mark of a true cyclist
In 2015, Cervelo co-founder Gerard Vroomen joined Rene Wiertz at 3T, the pair becoming owners of the historic brand. 3T's principles of improving the cycling experience through innovation continued to flourish with the launch of the Exploro, a go-anywhere, aero-optimised adventure bike that begs riders to explore cycling in a new way. This was followed by the reinvention of the triathlon aerobar with the reverse-grip Revo.
In 2017, 3T launched the Strada – a completely new take on the road bike that increases comfort, reduces drag and embraces the 1x drivetrain to challenge what the modern cycling experience can be.
3T joined Saddleback in August 2017, fitting perfectly alongside fellow Italian brands Castelli and Sidi in our elite performance cycling portfolio.
3T has done it again, reinventing the aero road bike from scratch with the Strada. But 'aero road' doesn't do it justice, as it's not just extremely aero but also very comfortable. How can one bike be both? The key elements are tire size optimisation and a paradigm shift for the drivetrain, combined with a lightbulb moment designing new aero shapes.
The 3T Exploro is the world's first-ever all-roads aero frame, built for speed and comfort on roads and trails beyond the reach of regular road bikes. It has clearance for big tires to conquer any surface, coupled with aerodynamic shapes that work at real speeds under real conditions, on any type of surface. Designed to go anywhere‚ fast!