About Saddleback

With a portfolio of the world's leading road cycling and mountain biking brands, Saddleback is the UK home of elite performance products.

Founded in 2004 and run by a passionate team of riders, we bring you the finest cycling products and a superior service to match.We're proud to be the UK's official source of 3T, Alchemy, Castelli, Chris King, ENVE, Sidi, Silca, Stages and Troy Lee Designs.

Who are we?

Saddleback is run by a team of dedicated roadies, downhillers, enduro racers, CX-ers, XC-ers, hill-climbers, trail seekers, gravel riders and triathletes - all unified by our love of performance cycling and an obsession with getting the most out of ourselves and our kit. 

From the excitement of unwrapping a new Gabba to the dizzy highs of conquering a classic Tour climb; slipping on a new TLD helmet to hitting the black trails at breakneck speed. We share your passion for cycling. 

We devour every detail of new product announcements, pore over pro team component selections and update our wish lists accordingly. We spend our days talking watts, chainring ratios and marginal gains. In short, we're as obsessed by the world's finest cycling gear as you are.

Saddleback's portfolio is as prestigious as they come and every member of the team is proud to represent all of the industry-leading brands that we're lucky enough to work - and ride - with every day. 

Whether proven at the highest echelons of the sport or showcasing innovative, industry-leading designs, all our brands produce the finest cycling gear to tempt the most discerning road cyclists and mountain bikers. 

Our History

Founded by Andy and Sarah Wigmore in 2004, Saddleback's beginnings represented the culmination of a childhood dream that has since grown into one of the most esteemed names in the UK cycling industry.

Named after Blencathra, one of the Lake District's most iconic mountains, Saddleback began in the box room of the Wigmores' small semi-detached house. Today, the Wigmores still run Saddleback, now from a purpose-built 20,000 square-foot facility with an ever-expanding team of over 60 staff members.

As Saddleback has matured into the home of elite performance cycling products, some brands have come and gone, but we're grateful for the contribution of each on our cycling journey!

Saddleback's first brand was Felt Bicycles, who signed a distribution deal over tea and biscuits in the Wigmores' front room. Felt was soon followed up by perhaps our most famous brand, Castelli Cycling, who, looking to break into the UK market, joined Saddleback in December 2006. This most prestigious Italian cycling clothier has since become one of the biggest, most recognisable cycling brands in the world. 

As well as growing our portfolio of brands, we've also been intimately involved in the sponsorship of teams and events. The elite Saddleback Felt MTB Race Team was created in 2006 - showing a commitment to performance cycling that continues today.

In 2008, we began our partnership with the Fred Whitton Challenge, the notoriously tough sportive, which has raised well over £1 million for charity. In the same year, we also founded the Felt Road Race Team and provided neutral support for the pro peloton at the Tour of Britain, a task we also undertook in 2010 and 2011.

ENVE joined us in early 2011, the proudly US-made carbon wheel and cockpit experts fitting the high-end bill perfectly. The brand was soon complemented by Chris King, which became our hub-partner for ENVE in March of the same year, allowing our expert wheel builders to create the best road and MTB wheels on the UK market.

Stages Cycling joined Saddleback in September 2013, up-ending the power meter market with its simple to use, yet feature-rich designs. Used by Team Sky to secure three Tour de France victories and the GC at the Vuelta, elite performance is at the heart of the brand.

Silca joined us in 2014, the brand's heirloom-quality pumps and tools a fitting fusion of Italian heritage and US engineering for our portfolio. In the same year, we sponsored UCI Continental pro team NFTO with five of our brands while two Saddleback staffers - brand director Richard Mardle and area manager Justin Hoy - also raced for the elite squad.

In 2015, Sidi joined the family. Undoubtedly the most prestigious name in cycling footwear, many of the sport's greatest riders have chosen these most beautiful racing shoes over the last half-century, with Chris Froome being the latest Sidi-wearing Tour de France champion.

Alchemy Bicycle Company - another US brand with a passion for high-end cycling and obsessive attention to detail - joined in early 2016, its beautiful custom carbon, titanium and stainless frames ready to be built into truly special bicycles.

Our push into MTB continued apace in 2016 with Intense Cycles joining the portfolio, now available exclusively from our Intense Cycles UK site. Troy Lee Designs also became part of the Saddleback family in the same year, complementing ENVE and Chris King to give us real strength in the MTB market.

In 2017, 3T came aboard, giving us the chance to work with this prestigious Italian brand as it continues to innovate with new, exciting gravel and road frames in the Exploro and Strada.

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