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Hailing from the Dolomites, and providing some of the best cyclists in the world with kit, Sportful is for riders who love to ride, demand the best performance, and never want to sacrifice style.

Sportful designs clothing for cyclists who demand the best performance, relish every moment on the bike, and have fun with how they dress.

The Italian brand, born in the Dolomites, has been present at the top of cycling since the mid-1980s, providing apparel for some of the greatest teams and riders the sport has ever seen. But Sportful doesn't just resonate with cyclists because of its history. Always innovating, evolving as riders do, and bringing fresh looks to cycling wardrobes, Sportful is always as exciting as it is established.

Two Bora-Hangrohe riders cycling

Performance Design

Sportful has provided kit for some of the greatest cycling teams such as Ceramiche Ariostea, Maglificio Bianchi, Mapei and more recently Tinkoff, Trek-Segafredo and Bahrain Merida. Today the World Tour connection continues with Bora-Hansgrohe and the team’s sensational frontman Peter Sagan.

Sportful’s BodyFit Pro lines bring the race-winning apparel worn by Sagan to any rider seeking a pro-level advantage and wanting to take on cycling with the same all-fun, electric attitude as the man himself.

For the cooler months and inspired by the demands faced by riders looking to conquer the Tour of Flanders, Sportful’s Fiandre line excels in variable weather conditions. The all-weather kit is designed for flying up Bergs and down through Flanders fields, tackling headwinds and sudden rain. 

Peter Sagan wearing Sportful

Unforgettable Moments

Riding bikes isn’t just about hard solo efforts and strict regimes. It’s about friends, community, and discovering the world together.

The Sportful Dirty Roads collection is the embodiment of this. Transcending any terrain-specific, discipline limiting nomenclature, Dirty Roads is about getting out and realising our playground is bigger and more open than ever. Ultimately, it’s about having fun and making memories together along the way.

Two cyclists, a male and a female, cycling
A cyclist wearing the Sportful Monocrom Jersey

Fashion-forward Athleticism

Sportful riders want the best performance but don’t want to sacrifice style. Every item of Sportful apparel helps create an aesthetic harmony between rider, bike, and the world.
Whether that’s through bold colours and prints that are as ambitious as the cyclist or understated looks that are in touch with the surrounding environment.

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