Feedback Sports join the Saddleback family.

03 JuLY 2023

For the 2023 season, I decided to step away from my trusty S Works Tarmac SL7 and try out the new ENVE Melee.

Seen in World Cup pits, Pro Tour servizio corsa and quality workshops worldwide, Feedback Sports is synonymous with premium workshop stands, training rollers, tools and bicycle display systems.

The performance focused ethos of Feedback Sports perfectly augments and enhances our family of brands, bringing a much-requested line of products into the fold.

“We’re pleased to partner with Saddleback to reach our brand fans plus new customers in the United Kingdom,” said Feedback Sports founder and CEO Doug Hudson. “The professionalism and calibre of service offered by the team at Saddleback is in perfect alignment with our values as a brand. It’s important for us to work with compatible distributors and this is an ideal fit for Feedback Sports."

Feedback Sports President Jeff Nitta had this to say of the new partnership, “Over the years, we’ve come to know the folks at Saddleback through mutual connections. Agreeing to establish a business relationship has been a positive evolution and we look forward to growing our business in the UK.”

Andy Wigmore, owner and Managing Director of Saddleback Ltd adds, “We have long been admirers of Feedback Sports and its very capable team of people. We have learnt to rely on many of their best-in-class products at events we have attended over the years, with many of us in the business using their work stands and storage devices at home. Feedback Sports is an excellent fit with the rest of our performance brand portfolio”

With the inclusion of Feedback Sports into the Saddleback portfolio, Saddleback reinforces its position as the first port of call for all performance cycling requirements.

Feedback Sports products are available now, with more stock arriving shortly. Be sure to contact your area representative for more details or contact the customer services team on or by telephone on 01454 285285.