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Troy LEe Designs

Troy Lee Designs is one of the most celebrated names in the mountain biking sphere, for good reason – Troy Lee's lifelong passion for both bike racing and art has led to innovations fuelled by over 40 years of creative horsepower. 

TLD’s inimitable look is driven by founder and artist Troy Lee, the son of a sign painter and motorcycle racer and grandson of the founder of the Bonneville Speed Trials. What started as a side-line customising helmets for fellow pro MX racers blossomed into a fully-fledged business after word spread about his bold designs, steeped in racing culture.

Painting soon led to customising, and in 1995 the brand’s own Daytona MTB helmet hit the scene. Whether you’re after authentic apparel or industry-leading safety, you’re in safe hands with Troy Lee Designs.

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Troy Lee's designs first created an impact on mountain biking in the late 1980s. A new sport striving to carve an identity away from the square world of road cycling, inspiration came most strongly from the aggressive stylings and bright colours of motocross, which is where Troy Lee came into contact with the sport. 

Having painted helmets for several top MX racers, it was only a matter of time before mountain biking came to his attention. First came custom paint jobs for young stars of the fledgling BMX and downhill contingents, then his first MTB helmet, the RC-3 TL, which offered equal part protection and style thanks to its enhancement of Japanese brand Shoei's original design.

With a new peak and some bright Troy Lee Designs decals, the helmet became a must-have item after Greg Herbold wore one to victory at the North American Downhill Championships in '91 – the same year XC and Gravity kit designs first appeared for pedal pushers.

From there, TLD gear became an integral part of the MTB world – and the mark of a true mountain biker.

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