Troy Lee's designs first created an impact on mountain biking in the late 1980s. A new sport striving to carve an identity away from the square world of road cycling, inspiration came most strongly from the aggressive stylings and bright colours of motocross, which is where Troy came into contact with the sport.
Having painted helmets for several top MX racers, it was only a matter of time before mountain biking came to his attention. First came custom paint jobs for young stars of the fledgling BMX and downhill contingents, then his first MTB helmet, the RC-3 TL, which offered equal part protection and style thanks to its enhancement of Japanese brand Shoei's original design.
With a new peak and some bright Troy Lee Designs decals, the helmet became a must-have item after Greg Herbold wore one to victory at the North American Downhill Championships in '91 – the same year XC and Gravity kit designs first appeared for pedal pushers.
From there, TLD gear became an integral part of the MTB world – and the mark of a true mountain biker.