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Our dedication to cycling has been fundamental to everything we do at Saddleback from the start – and continues to be our guiding principle in bringing you only the finest cycling products.

Founder, Andy Wigmore, was inspired to get into the industry by watching LeMond's astonishing '89 Tour de France victory while our ongoing penchant for hiring elite riders, pro mechanics, cat racers and enthusiasts means our ranks are flooded with decades' worth of cycling experience and expertise across all race disciplines.

It's this factor that's been the open secret to our success in building a family of the world's most prestigious cycling brands. Because we're so intimately connected with the sport, we truly understand our brands and their products, working closely with each to inform product development - and bring you the very best the industry has to offer.

We're also perfectly placed to draw on our experience and technical know-how to provide you with the best possible advice, whether you're considering training with power for the first time or pondering the benefits of a wish-list upgrade.

If you have any queries, our team would be thrilled to hear from you and while away the time chatting all-things cycling tech. You can get in touch with us at or by calling 01454 285285.