Saddleback is thrilled to announce that Moots has become our latest elite performance brand, bringing over 35 years of cycling passion and frame-building expertise to the Saddleback family.
Launching in 1981 with the brand’s first handmade frame – adorned with Mr Moots, the now iconic alligator – Moots has been dedicated to serving riders’ love for cycling ever since, without ever losing sight of the fact that bikes should be fun.
Moots has always innovated, creating the industry’s first soft-tail design in 1987 before going on to define the custom titanium market in the 1990s. Never afraid to try something new, Moots debuted its first 29er in 1999 almost a decade before they became the norm on the trails.
Based in Steamboat Springs, Colorado, the Moots team of engineer artisans continues to handmake all its frames in-house, now covering road with its Vamoots line, the Routt for pure gravel performance and Psycholo X for CX racers along with the Baxter 29er for real off-road adventuring and a three-strong line-up of flat-barred hardtails.
“We’re enormously excited to welcome Moots to the Saddleback family,” says brand director Richard Mardle. “Not only does the Moots team create the most exquisite titanium frames, but their real love of cycling shines through everything they do. The attention to detail, finish and ride quality are simply without equal. Combining beautiful Moots frames with Chris King, ENVE, Wolf Tooth and Silca products now makes Saddleback the home of dream builds fit for the most discerning riders.”
“Saddleback has a fantastic team and great reputation, not just in distribution, but most importantly in brand building,” says Moots president Drew Medlock. “We are really excited to have them as a partner in the UK to help tell the Moots story and provide better service to our existing UK customers.”
Moots frames are set to land in late October and members of the trade and media will have the chance to see them up close this week at Saddleback’s House Show, which runs from the distributor’s HQ tomorrow and Wednesday.