Pivot Cycles joins the Saddleback family.

Since its inception in 2007, Pivot Cycles has risen from the position of newcomer to a technology leader under the guidance of US industry veteran Chris Cocalis. Today their extensive Arizona based team produces some of the most forward-thinking bikes in the market using materials, technologies and geometries that set them apart from all others.

With the move to Saddleback, Pivot Cycles brings performance credibility that marries perfectly with the premium Saddleback portfolio.

Speaking of the new partnership John Pentecost, Pivot Cycles’ International Sales Manager, said, “We couldn’t be happier about teaming up with Saddleback. Pivot’s core philosophies have always been centred around exceptional quality, performance, and customer service; and those values align perfectly with what Saddleback has always brought to the market. We can’t wait to get started with them.”

This is mirrored by Andy Wigmore, Saddleback owner and Managing Director, who commented, “We are super excited to be adding a brand with the calibre of Pivot to the portfolio of leading performance brands that we are proud to represent. In recent years they have consistently been producing some of the most modern and forward-thinking bikes in each of the mountain categories, and with much more to come.

We hold Upgrade Bikes in high regard at Saddleback and we are grateful for the good work they have done over this past decade. It’s a privilege to be taking over from them as we continue their work of positioning Pivot as a true market leader.”

Saddleback will be taking over exclusive UK and Ireland distribution on the 1st of July, and it will be at the centre of their dealer house show being held on 13th & 14th September.

For more information about the brand launch and for sales information please contact the sales team on 01454 285273 or email pivotcycles@saddleback.co.uk