Sportful Joins Saddleback’s Roster of Leading Cycling Brands

By Stan Portus –  2 September 2020

Saddleback is delighted to welcome Sportful to its family of elite performance cycling brands. For riders who love to ride, demand the best performance, and never want to sacrifice style, Sportful is a perfect fit for the Saddleback line-up.

Sportful designs clothing for cyclists who demand the best performance, relish every moment on the bike, and have fun with how they dress.

The Italian brand, born in the Dolomites, has been present at the top of cycling since the mid-1980s, providing apparel for some of the greatest teams and riders the sport has ever seen. But Sportful resonates with many cyclists, not just because of its history. Always innovating, evolving as riders do, and bringing fresh looks to cycling wardrobes, Sportful is always as exciting as it is established.

“We’re thrilled to bring Sportful into the Saddleback family and to riders across the UK and beyond,” says brand director Richard Mardle. “The brand’s playful character and rider-focused approach makes Sportful unique in terms of how its products resonate with cyclists. It’s a historic brand but one that’s also incredibly passionate about evolving as riders do, innovating in a new wave of cycling categories such as gravel, long-haul adventures and riding for pure fun as well as race performance.”

From tearing up gravel to pro performance, while always looking great, Sportful is about having fun whatever your riding discipline.  

Performance Design

Sportful has provided kit for some of the greatest cycling teams such as Ceramiche Ariostea, Maglificio Bianchi, Mapei and more recently Tinkoff, Trek-Segafredo and Bahrain Merida. Today the World Tour connection continues with Bora-Hansgrohe and the team’s sensational frontman Peter Sagan.

Sportful’s BodyFit Pro lines bring the same race-winning apparel worn by Sagan to any rider seeking exactly the same advantages and wanting to take on cycling with the same all-fun, electric attitude as the man himself.

For the cooler months and inspired by the demands faced by riders looking to conquer the Tour of Flanders, Sportful’s Fiandre line excels in variable weather conditions. For flying up Bergs and down through Flanders fields, tackling headwinds and sudden rain. 

Bora-Hansgrohe rider Daniel Oss wearing Sportful's  team issue Bora-Hansgrohe cycling kit

Dirty Roads and Unforgettable Moments 

Riding bikes isn’t just about hard solo efforts and strict regimes. It’s about friends, community, and discovering the world together.

The Sportful Dirty Roads collection is the embodiment of this. Transcending any terrain-specific, discipline limiting nomenclature, Dirty Roads is about getting out and realising our playground is bigger and more open than ever. Ultimately, it’s about having fun and making memories together along the way whether your dressed in the all-rounder Giara kit or the performance orientated Supergiara.  

Three cyclists chatting outside a cafe wearing Sportful Giara
A female cyclist resting on the handlebars of their bike wearing Sportful Giara

Fashion-forward Athleticism

Sportful riders want the best performance but don’t want to sacrifice style. Every item of Sportful apparel helps create an aesthetic harmony between rider, bike, and the world.

Whether that’s through bold colours and prints that are as ambitious as the cyclist or understated looks that form a harmony with the surrounding environment.  

Photo of cyclist wearing Sportful Monocrom jersey with soft focus background
Close up shot of rider unzipping Sportful Monocrom Jersey to reveal baselayer
Close up shot showing pink Sportful Monocrom jersey collar on male cyclist