Castelli and Team Sky have unveiled their new kit for the 2018 Tour de France, which features a new design to raise awareness for Sky Ocean Rescue.
Team Sky's new black and white Castelli kit features the Sky Ocean Rescue logo on the front and a killer whale design emblazoned on the back as part of a drive to build awareness and understanding of Sky Ocean rescue. By promoting the project to cyclists and cycling fans all around the world, Team Sky hopes to inspire people to make small changes to decrease eight million tons of plastic waste entering the ocean each year.
“We want to encourage people across the world to think about their own use of plastic and make changes in their everyday life,” says Team Sky Team Principle, Sir David Brailsford. “We are all in a position where we can make a difference.
“At the upcoming Tour de France, the Team will be wearing a striking new kit design to highlight the issue to a global audience of millions. We want to encourage people across the world to think about their own use of plastic and make changes in their everyday life. We are all in a position where we can make a difference.”
During the team presentation ahead of the Grand Depart on 7 July, Team Sky riders will wear bespoke jersey developed exclusively by Castelli using plastic material reclaimed from the ocean. Meanwhile, by supplying its kit to the team without packaging, Castelli is saving 12,000 polybags from being wasted.
Castelli Brand Manager, Steve Smith, added: “The Sky Ocean Rescue project has been an impetus for us to find new ways to reduce our use of single-use plastic and to look at our sustainability in new ways. We’re testing new packaging with the Team Sky Tour de France kits that will make its way into our collection and potentially save four million polybags per year. We hope that the daily reminder during July will help other companies re-think what they can do to reduce their impact.”
Team Sky will be contributing to the dialogue on reducing plastic waste throughout the Tour using the hashtag #PassOnPlastic.