THE ALCHEMY LOGO
During the 18th century, before the modern periodic table was developed, there was a chemical symbol chart used by alchemists to identify the planetary elements, or metals. Originally, there were only seven base metals: silver, gold, iron, tin, lead, copper, and mercury. It was thought that the alchemist, or purveyor of alchemy, was able to combine base metals like lead into noble metals like gold.
The idea for the Alchemy logo is a loosely translated combination from the old alchemist’s symbol chart. The circle with small dot in the middle stands for gold, the prongs for silver and the dots at the ends of the prongs for bronze. The overall concept is that Alchemy Bicycles takes different materials and crafts them into a something more valued than the metal itself.
