PUSH takes its design process extremely seriously, only releasing a product when the team is absolutely confident that it's going to immeasurably improve the ride experience beyond all expectations.
"Every bike we develop an upgrade for goes through an intensive cycle of discovery," says Darren Murphy. "That means that every bike we offer an ElevenSix for, we own. We’ve ridden it from the manufacturer in stock trim, we’ve adjusted, we’ve tweaked, we’ve evaluated. If we don't think we can improve the suspension performance, (an upgrade) doesn't get built.
"Discovery is not only by the seat of our pants, but by using state-of-the-art on-board data logging computer systems and diagnostics. We’re talking the type of data that is being recorded at 1,000 samples per second. Combine that with our in-house custom-built suspension dynamometers – capable of over 300mm of travel, up to 6m per second, a frequency in excess of 150hz and the ability to simulate actual trail data – and you’ll quickly see how seriously we take performance.
"This all leads to what we call 'the intimate working knowledge' of each and every product we build. It’s certainly not the fastest way to develop products and bike fitments, but it’s what makes us who we are."