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Sidi Dominates The 2016 Tour De France

Yellow and White Jerseys, second place and five stage wins for Sidi at the 2016 Tour de France

Yellow and White Jerseys, second place and five stage wins for Sidi at the 2016 Tour de France.

Following on from Sidi’s spectacular showing at the 2016 Giro d’Italia, the Tour de France has been even more special for the Italian brand thanks to Chris Froome’s domination of this year’s race, the White Jersey, five riders in the top seven and five stage victories.

Froome’s third win and second consecutive conquest in Paris marks Sidi’s 13th overall title at the Tour de France – an impressive feat that speaks to the brand’s prestige and racing heritage. From Stage 1, Froome was wearing Sidi’s newest flagship shoe, the Shot, which Sidi produced in three colours for the defending champion: white; his customary Team Sky blue; and yellow, to match the leader’s jersey. Froome also won Stage 8 with a downhill attack and the individual time trial on Stage 18.

Just one step down on the podium was Romain Bardet, Ag2r La Mondiale’s team leader and the next big French hope to win the Tour. Bardet’s audacious attack on Stage 19 saw him leapfrog the competition to take second while the stage win also marked Sidi’s fifth of the Tour following Marcel Kittel’s Stage 4 sprint, Froome’s pair of victories and Katusha rider Ilnur Zakarin’s win on Stage 17.

Adam Yates was another Sidi success, the young rider putting on an incredible performance to secure Britain’s first ever White Jersey.

With Yates in fourth, BMC Racing’s Richie Porte coming fifth and Katusha’s Joaquim Rodriguez taking seventh, Sidi can also claim five riders in the Tour’s top seven.

This incredible performance at the Tour will be hard to beat for Sidi, but with the new Shot model due out later this year, the brand’s future at the top of the sport looks as bright as the riders who choose to wear its shoes.

Photos: Bettini Photo / Sidi

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